FUTUЯ is an independent store for contemporary fashion located in the heart of Grünerløkka in Oslo. The store carries a variety of unique handpicked brands from all over the world for him and her. With a thrive to embrace Oslo’s underground creative scene, FUTUЯ opened its doors in September 2016.

Founded by Thomas Angell and Eleonora Si-Lang, their vision is to give a new, creative twist to Norwegian fashion that expresses individuality and diversity in a society characterized by neutral and conform style. 

Out of love rather than profit, the couples main desire is to live through their passion for streetwear and the lifestyle surrounding it. In an increasingly connected world, we’re steadily becoming global citizens; sharing ideas, inspiring actions and shaping the world together. This growth makes it possible to connect the young bright minds of the world and shape a community across borders.

FUTUЯ Magazine was launched in 2017 with a wish to convey the culture we're living in through creative expirations like film, photo, art and music. The platform features exclusive fashion editorials, interviews and articles that represent creative minds and underground talents within youth culture.

The story of FUTUЯ continues as they have a hunger to grow, think forward and create a positive change together with the next generation visionaries. 


Be a part of the movement.


We embrace…

Art, Fashion, Style, Music, People, Culture, Ideas, Individuality, Self-expression, Passion, Creativity, Differences, The FutureDiversity, Collective Support, Authenticity, Recreation, Global Connectivity, Youth, Freedom, Love, Growth, Play.


We don’t promote, we introduce.


Questions? Ideas? Collabs?